The Importance of a Blog
A blog is an important addition to your inbound marketing presence. Cultivating and maintaining a blog possesses several different benefits. Some of the benefits you can expect include:
- Added search engine hits
- Boost website SEO
- Demonstrate your expertise
- Provides you with posts for social media
For starters, when you create a blog, every single page is sourced by search engines, giving you added hits within search results. It also keeps your company page relevant and continually crawled by sites like Google. This shows the search engine you are an active user, which can help with your SEO.
By providing free to view information to visitors, you demonstrate your expertise. Chances are, there are many other companies out there providing similar services as you. An interested customer will likely compare your company to these other providers. When you demonstrate your expertise through the blog posts while offering helpful tips and information, possible clients will be more inclined to go with you as a service provider.
Social media is a great way to share ideas. Posting your blog posts to social media just enhances your professional appearance while increasing the blog’s exposure. From inclining the link on Facebook, Twitter or LinkedIn, your blog will help drive traffic, all of which is engineered by the best content marketing agencies such as Simplemachine.
The main problem with blogging, at least in the eyes of business owners, is you need to constantly update the blog. Posting regular content at least once a week is vital in sustaining your blog. If you post once a month or whenever you feel like it, readers will not know when new posts go up and likely not return for future reading material. Blogging only works when it is done regularly. It also helps when you understand SEO and what keywords should be used within the post. This is where content marketing agencies can help out.
At Simplemachine in Bentonville, Arkansas, we can work with you, regardless of your company or the direction you wish to take the blog. Whether you’re gearing up for a big sale in the coming months or you just want to provide helpful how-to articles, having professionals who can customize and produce these posts help improve the chance of your blogging campaign’s success.
With content marketing agencies like Simplemachine, you won’t have to take valuable time out of your day to create the perfect blog post. Everything will be taken care of and posted at set intervals to increase the blog’s possible exposure.
Maintaining a weekly or even daily blog is a considerable amount of work. It takes time out of your day that you simply may not have. This is why you need to take advantage of the professionals at Simplemachine. Here we can work with you on developing a style, topic and aim it at a specific demographic. This way, you can showcase your knowledge and increase company exposure throughout Northwest Arkansas and even in other areas of the country (if you provide e-commerce services). If you are ready to take your online marketing to the next level and grow your online presence, contact us at Simplemachine today!