The Facts & Benefits Of Google Adwords For Your Company

 In Adwords

Google AdWords is a marketing tool used by businesses of all different types and sizes. This pay-per-click service empowers business owners and managers to generate and run advertisements on the internet. Web surfers are more than willing to click the ads displayed in Google search results. Some such ads are nearly indistinguishable from the actual search results.

A large part of the appeal of AdWords is that it is centered on connecting with individuals who search for keywords related to your unique business or industry. These coveted customers are that much more likely to buy your product or service after seeing your clickable ad simply because they already have an interest in your value offering. Let’s take a closer look at the importance and facts of Google AdWords for businesses.

The Merits of Google AdWords: Immediate Results

Inbound marketing experts constantly harp on about the importance of search engine optimization (SEO). However, SEO is a work in progress while Google AdWords generates prompt results. It can take weeks or even months for SEO to make a meaningful impact yet Google AdWords connects businesses to interested prospects right away. Let Simplemachine spearhead your Google AdWords campaign. We will get your ads in front of sleuths to identify keywords relevant to your industry immediately. This instantaneous exposure is exactly what you need to boost business and bolster your bottom line.

Furthermore, Google AdWords campaigns allow us to determine which keywords are the most effective. Our team will refine your AdWords strategy as time progresses by your company’s specific AdWords data, ensuring you connect with those most likely to need or desire your unique value offering.

Google AdWords Expands Your Company’s Reach

Take a moment to consider the number of people who use Google. Nearly everyone relies on this search engine to obtain information about businesses and just about everything else under the sun. Several billion searches are conducted on Google every single day. Some of these are bound to be relevant to your company, industry, and location.

Google AdWords empowers you to feature your company’s clickable ads within relevant search results. Though there is no guarantee of how many viewers will click your ads, many wills. This inbound marketing method is the perfect way to connect with new customers, boost brand awareness, and ultimately improve your bottom line.

Flexible and Measurable Online Advertising

Business owners and managers who have advertised in newspapers, magazines, and on TV are quick to testify that marketing through these channels cannot be measured easily. In contrast, it is quite easy to measure the success of inbound marketing with Google AdWords. Your clickable ads are tracked and quantified for quick and easy analysis. Our inbound marketing gurus are here to review the results of Google AdWords campaigns, alter the nuances of those campaigns as necessary, and help your business reach its nuanced goals.

As an example, your AdWords campaigns can be narrowed to the point that audience members can be discovered based on unique factors, including as their:

  • Location
  • Language
  • Computing device
  • Browser

Ad extensions provide companies with the ability to show images of products, links to the website, and contact information. The facts of Google AdWords also allows for nuanced keyword match types that show an ad for specific keyword searches. As an example, it is possible to display ads on the search engine for “Dallas tacos” rather than an overly general search for “tacos” or “Dallas.”

Pay following Results

Unlike other forms of advertising, Google AdWords ensures you only pay for the actual results of the advertising campaign. This way, you do not end up spending your limited marketing budget on ads that are not clicked.  In other words, if the Google AdWords campaign is unsuccessful, you won’t shell out an abundance of money. However, if you receive a moderate amount of clicks, you will pay in accordance, ensuring your marketing investment pays off.

Though you will pay comparably more if your Google AdWords is clicked at a high frequency, it is well worth it considering many of those clicks will result in prospective clients reaching out to your business and ultimately purchasing your products or services. Even if those who click your Google AdWords ads do not make a prompt purchase, they will at least check out your website and consider your value proposition as time progresses, greatly enhancing the chances of converting into a paying client.

Simplemachine is at Your Service

Our inbound marketing team is here to help you connect with target customers via Google AdWords, as well as other inbound marketing methods. From online content creation to social media, SEO, website design, and beyond, we have the many different inbound marketing methods down to a science.  If you own or manage a business or are planning on starting a business, reach out to us today to learn more about our services. You can contact our inbound marketing specialists by dialing 877-524-6325 or by filling out our online contact form. Don’t hesitate to reach out for more information regarding the facts of Google AdWords for your company.

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