Archives

Though most people might not admit they are swayed by color, the truth is color is profoundly impactful in the context of marketing. People really do react differently to seeing certain hues in [...]

Whether you are new to advertising or not, you must have heard about Google AdWords. This is Google’s platform for advertising that allows you to reach your target audience by creating ads suited [...]

It is becoming difficult to meet the ever-changing social media platform algorithms to create engaging and exciting social media posts. It is through the engaging content which can earn you a [...]

Google uses several factors to determine where you rank on search engine result pages, and website authority is a significant one. This is a metric that measures how much web traffic you get with [...]

Website marketing boosts your online marketing reach, helping people understand your business and how it operates. When you have an online presence, it is easier to introduce more customers to [...]

Businesses thrive when customers find them, see their unique value, purchase their products/services, and tell their friends about their fantastic experience. Businesses fail when no one finds [...]

There are two main ways an e-commerce website can drive traffic. The first one is free website traffic that does not translate to sales. The second is quality traffic that not only increases your [...]

Online marketing is one of the best decisions to make if you’re looking for new clients and customers. Your website should not only attract potential customers but also convert them into [...]

While social media and paid advertising go a long way in increasing the number of people visiting a business’s website, the majority of traffic is driven by search engines, which is where Search [...]

Regardless of the size of your business, how marketing dollars are allocated is a critical thought. This is essential for small companies who operate on small budgets and have specific needs to [...]