Latest Updates & Trends

Truck Signage | Design | NWA

Learn About The Importance of Blogging

Blogs are a great source of information, inspiration and entertainment for readers. For the blogger, it is an opportunity to draw attention to them, their product or their cause. Every business can benefit from operating their own blog, and if

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Penguin 3.0: What You Need to Know

The Penguin 3.0 is the latest google algorithm used for ranking websites that do not abide to Google Webmaster guidelines. The update was released in October 2014, one year after the previous penguin update. Penguin 3.0 also known as Penguin 6

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Rogers, AR | Search Engine Optimization

Search Engine Optimization or SEO in Rogers, AR

As the Internet becomes the leading choice for consumers to locate various products and services, Search Engine Optimization (SEO) has become an essential marketing tool for businesses looking to leverage the potential of the web. SEO enhances the visibility of

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Wordpress is a piece of cake

The Benefits of Using WordPress

WordPress is a versatile platform that can accommodate a wide range of website types, including blogs, content management systems (CMS), galleries, rating websites, e-commerce stores, video collection sites, and membership sites, allowing users to create and manage diverse online presences

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Bullseye with Remarketing

Google Adwords’ Remarketing Tool

Remarketing has changed over the years, most recently during Google’s latest algorithm update.  When marketing your website through Google Adwords, remarketing can be an extremely useful tool.  In the past, keyword optimization was key.  Although paying attention to keywords is

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Microsites in AR & TX

When Should I Use a Microsite?

First of all, let’s go over the definition of a microsite.  Microsites are miniature websites that can be used for marketing campaigns, specific promotions, to highlight a new product line or to target something very specifically.  They can be great

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Northwest Arkansas Web Design Companies

OK, we’re a little embarrassed we’ve never really explained ourselves.  Who are we and where do we come from?  Well, it’s simple (no pun intended), we’re Simplemachine and have been in the area for almost a decade combined.  The company

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Search Engine Optimization Company

We’ve heard the question before, “who’s doing SEO in Bentonville, AR”?  We would like to stand up and announce that we, Simplemachine, are in fact doing SEO in Northwest Arkansas, with a targeted interest in Bentonville, AR.  We happily serve

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Web Design in Bentonville, AR

People ask me all the time, what’s it like doing web design in Bentonville, AR?  To be honest, better than I could have ever expected.  Growing up around Cleveland, OH, I never imagined myself ending up in Arkansas.  Before I came

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What’s the Key to Branding? (continued)

The three-stage approach is nothing groundbreaking.  It’s simply about repetition, staying consistent, and being stealthy with targeting.  Our first step would be to establish a social media profile.  We recommend researching the popular ones, Facebook, Twitter, LinkedIn and Google+.  Find

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What’s the Key to Branding?

Have you recently started a new company? Wondering what the best form of marketing out there would help bring knowledge of your brand to customers?  We’ve got you covered.  This isn’t rocket science, this isn’t brain surgery, but it definitely isn’t

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A Change in Facebook’s Algorithm

Today we’re going to talk about social media.  Are you using it?  If not, you’re out of the loop.  You’ve missed the boat.  You’re too far gone.  Right?  Not necessarily.  Social media has been around long enough for people to

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Creating a Marketing Company (continued)

This post will be a continuation of the previous post “How to Start a Marketing Company.”  Today I will dive a little more into the steps needs to be taken to form a marketing company. I never touched the topic

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Creating a Marketing Company

Today I’m going to explain to you the initial processes involved with starting a marketing company.  Although these early steps to creating a business apply to pretty much all types of business, whether it be a marketing company or a

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