Branding

Brand identity is at the heart of marketing and means something unique to every organization. It’s impossible to be successful at business without some branding, even for sole proprietors. [...]

When starting a company, you need a brand that is specific to what you are all about. The brand shows what the company can offer and helps people identify you. As time changes, so do the target [...]

Starting a business can be easy, but sustaining a business is a skill on its own. You need to establish your brand to your potential customers. This means that you need to spend time nurturing [...]

Though most people might not admit they are swayed by color, the truth is color is profoundly impactful in the context of marketing. People really do react differently to seeing certain hues in [...]

Most markets are plagued by saturation and incredibly high competition. To be successful, you must differentiate your brand and products by creating an identity that is relevant and memorable to [...]

A brand is no longer considered what companies tell a consumer it is. Instead, a brand is what consumers communicate with each other. Companies can no longer create a branding concept and blindly [...]

When people hear the name of your business, they should be able to associate it with the products and services you offer. The growth of your business will be determined by evoking the right [...]

Is your business struggling with it’s identity? Perhaps your established client base has stopped growing and you’re in search of a new way to connect with your customers. Maybe the [...]

Google dominates the Internet. There’s no other way to put it. What Google says more or less goes. The search engine itself receives more traffic than all other search engines combined. Add [...]

Look around you, right now—how many electronic devices can you see? How many smart phones? How many laptops? How many tablets? Depending on where you are, there could be dozens or more. According [...]