Branding

Most markets are plagued by saturation and incredibly high competition. To be successful, you must differentiate your brand and products by creating an identity that is relevant and memorable to [...]

A brand is no longer considered what companies tell a consumer it is. Instead, a brand is what consumers communicate with each other. Companies can no longer create a branding concept and blindly [...]

When people hear the name of your business, they should be able to associate it with the products and services you offer. The growth of your business will be determined by evoking the right [...]

Is your business struggling with it’s identity? Perhaps your established client base has stopped growing and you’re in search of a new way to connect with your customers. Maybe the [...]

Google dominates the Internet. There’s no other way to put it. What Google says more or less goes. The search engine itself receives more traffic than all other search engines combined. Add [...]

Look around you, right now—how many electronic devices can you see? How many smart phones? How many laptops? How many tablets? Depending on where you are, there could be dozens or more. According [...]

The word ‘brand’ gets thrown a lot in the modern day. As a number of companies have become more technologically savvy and socially aware, so too has use of the word “brand. The [...]

  The Psychology of Color: There are few things that people see as differently as color. Researchers across the world count the study of color, its theory and its effect on people as their [...]

Content is constantly evolving. While blogging has worked perfectly for B2C marketers in the past and whitepapers continue to reap big rewards in B2B marketing, the significance of graphic [...]

You have probably heard the saying, “never judge a book by its cover.” Unfortunately, many people do, and we see this in every day life. With that being said. it is important to create visually [...]