A brand is no longer considered what companies tell a consumer it is. Instead, a brand is what consumers communicate with each other. Companies can no longer create a branding concept and blindly [...]
Digital Advertising vs. Traditional Marketing Per eMarketer, for the first time in history, in 2019, digital ad spending in the United States will surpass traditional marketing spending. Only two [...]
Strong content marketing strategies and SEO (search engine optimization) enable you to drive traffic to your website. When building a business, ensure there is a relatable personality behind it [...]
Here are the top 50 marketing books for 2019. This is Marketing by Seth Godin This book will help you develop a foundation for better marketing. The focus of the book is teaching marketers how [...]
Due to an increasing number of patients who pay for out-of-pocket care, marketing has become critical to any psychiatry practice. Like any business, a practice needs a marketing campaign complete [...]
