What is Content Marketing? – The Benefits of Content Creation

 In Content Marketing

What is content marketing?

You want your business to take off and grow, right? In the world of small business, content marketing has become the proverbial gold mine. What is content marketing? It is your online marketing strategy to create valuable and relevant content for customers and distribute it across internet and social media channels to measurably increase inbound leads and sales. Like I said, gold.

What is content marketing? It is valuable, relevant content delivered CONSISTENTLY. As your content marketing presence grows on the Internet, so does your brand awareness, attracting your niche audience and paying customers to your website or your storefront. The goal is to deliver consistent, ongoing valuable information to buyers OVER TIME so they ultimately reward you with their business and loyalty. Content marketing, just like print and other forms of marketing, should be part of your overall marketing strategy.

So what IS content marketing? Some content components of your content marketing strategy could include:

  • Blogs (Daily/Weekly/Bi-Weekly)
  • Articles
  • Video Marketing or Webinars
  • Infographics
  • Podcasts
  • Social Media Syndication (Posting Your Content Across Social Media Channels: Facebook, Twitter, Linkedin, etc.)
  • Social Networking

Once you have a good handle on the What is Content marketing? concept, you need to take strategic steps to put into place a plan for your business. This is where Simplemachine can save you time and deliver you measurable results. Most people are not naturally gifted with the skills of a content marketing expert. And most people, already wearing one too many hats to run their business, don’t have the time to add Content Marketing/SEO Writer/Strategist to the mix. We are here to help—to connect you and your brand to your customers.

Our list of services goes beyond answering the question What is Content Marketing? We also offer:

Web Design

You must make your business look its best online as you consider what is content marketing for your business. Check out our portfolio and let’s discuss your ideas to bring your existing website up to speed or build a new one to represent the design and style of your business.

SEO

Is your business fully search engine optimized to show up at the top of the page results when someone searches for your company on Google or Yahoo or Bing? When we run our SEO campaign tailored to your business’ needs, we promise you that you will see an increase in traffic to your website and, thus, sales. You may enjoy this recent blog post about driving traffic to your WordPress Website. When you’re considering everything that goes into content marketing, have you thought about optimizing the content on your website for mobile users?

Social Media

Having a social media marketing plan is essential as various social media marketing sites will require different techniques. It’s important to develop a unique strategy tailored to each social media platform.  What works for Facebook wouldn’t be tailored so well for Twitter or Linkedin or Instagram, for instance. When Simplemachine creates content for your business, your content is tailored to each specific channel and syndicated and sent out across your social media channels—a great way to stay in front of your niche customers and build brand awareness within your community.

If you’d like to see your business leads and sales increase, Simplemachine can help you see measurable results and achieve your business goals.  We’d love to set up a free consultation with you about our services and finally answer all of your content marketing questions.

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