We all enjoy browsing the internet. In fact, if you believe some of the studies that have recently been published, more than 4 billion of the world’s 7.6 billion people are now using the internet. That’s well over 50% of
Business is and has always been a competition. You put your best foot forward, display your products in the best possible way and send out your marketing messages. You fight to ensure that when a customer comes along, that customer
It’s now expected that any reputable business will maintain multiple social media pages, but this should be looked at as a golden opportunity rather than a tiresome obligation. This modern marketing channel opens up countless possibilities for any businesses of any size or sector, and
The digital commerce wave is in full swing. Consumers and businesses alike are shifting from traditional commerce to buying and selling products online. Consumers now prefer to shop online for reasons ranging from convenience to lower prices. According to multiple reports, due
Today, owning a business means understanding the world of online marketing. Whether you are running a business or preparing a start-up, it’s highly recommended that you invest in the digital market. Creating a user-friendly website for your company and/or brand
If you own a service business, the chances are that you’re on the hunt for new ways to grow your profit margins. Even if you’re already doing well and getting a steady stream of customers, you may want to expand
Digital marketing comes with endless benefits. Aside from giving you access to the more than 3.5 million global internet users, online marketing services are necessary for brand credibility, lead generation, customer support, and sales. In fact, according to one HubSpot
As a small business owner, you probably hear about search engine optimization (SEO) on a daily basis. You might even know what SEO is and how it works. However, like many other SMB owners out there, you could still be
Google AdWords, arguably the biggest PPC platform out there, is a strategy that almost every digital marketer will consider at some point. In fact, according to Search Engine Land, AdWords is currently used by more than half of digital marketers,
Your website is often the first thing potential clients see. It’s important to think about what it says about your business. A properly designed custom website should show off your services in an engaging manner. The goal is to persuade
Everyone is jockeying for position in the business world. The web scene is highly competitive, with each company trying to achieve brand recognition, generate leads and convert that activity into actual sales of products and services. Businesses may use a slew of different
If you’ve used Adwords before, you probably know how the platform works; Google puts your ads in front of your target audience, and for every impression or whenever your ads are clicked (depending on the type of campaign you’re running), you
When a business is a MainStreet Member, you can tell that they take pride in the community where they operate. With Simplemachine, that pride is palpable. In addition to being a long-standing MainStreet Member, Simplemachine has won the Member of the
The creation of YouTube sparked a new format of on-screen creativity known as vlogging, video blogging. People could get access it via the internet which provided the flexibility of using a computer, smartphone, or mobile device to watch and record
Google dominates the Internet. There’s no other way to put it. What Google says more or less goes. The search engine itself receives more traffic than all other search engines combined. Add that with YouTube, the second most popular search
