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In the 21st century, social media has become an integral part of your online presence as a business. Its pervasive nature has gone beyond being used as a recreational tool and has engulfed [...]

At Simplemachine, our top priority is to partner with our clients and offer them more than just a great website and effective marketing strategies. We want our clients to understand what it is [...]

Google initially hinted at having over 200 ranking update factors as part of their search engine algorithm. While this implementation occurred in 2009 to provide users with more accurate search [...]

Who needs a cluttered website anymore? Well, not so long ago, cluttered websites were the norm, if not the trend. But you can’t fault people! They were experimenting. They were creating websites [...]

To grow your local business, you need a local marketing professional that understands the region. There are dozens, if not hundreds, of large national and international marketing firms out there. [...]

    Search Engine Optimization is one of those things you can’t just set up once and then wash your hands of forever. SEO evolves and changes. If you are not continually adjusting [...]

Like fashion and interior decorating, website design continues to evolve and change in accordance with user tastes. This process helps keep websites looking fresh and current. If you are [...]

While you may be considering one of the many simple options for building websites (Squarespace, Wix, etc.), there are benefits to using a professional for designing a website that can’t be [...]

One complaint that many marketers and business owners have about social media and content marketing is the lack of definitive metrics and methods to determine ROI. Especially because you’re [...]

When you are designing a website for your business you should focus on lead generation. After all, the only way a business can grow is to increase sales year over year. And the only way to do [...]