Marketing

Though most people might not admit they are swayed by color, the truth is color is profoundly impactful in the context of marketing. People really do react differently to seeing certain hues in [...]

Marketing has undergone tremendous changes over the decades and at a rapid pace. Some marketers even believe that marketing has transformed over the past two years compared to the previous 50 [...]

Most business owners and managers have heard of retargeting and remarketing in passing, yet few understand why these strategies are so essential to hike brand awareness and sales. Retargeting is [...]

Have you ever wondered how to improve your marketing strategy? You can try niche marketing, which is aimed at concentrating on one demographic in your target audience. This allows you to have a [...]

A digital marketing campaign is among the best ways to promote your business. Thus, marketing campaigns should be taken care of by a professional. Marketing companies help in creating a marketing [...]

Here are the top 50 marketing books for 2019. This is Marketing  by Seth Godin This book will help you develop a foundation for better marketing. The focus of the book is teaching marketers how [...]

Due to an increasing number of patients who pay for out-of-pocket care, marketing has become critical to any psychiatry practice. Like any business, a practice needs a marketing campaign complete [...]

A major issue for eye care centers is finding new patients, and with a busy schedule, it is difficult to brainstorm new marketing ideas that will generate business. In such a competitive [...]

Simply put, every marketing move you make should support and show your company’s business goals. If any part of your marketing strategy is not directly connected with at least one of your [...]

With the continued explosive growth of social media, health and beauty brands debut the newest products to their followers first to create exposure and awareness around the brand. Well-known [...]