Marketing

In a world where social distancing, self-quarantine, and staying indoors are suddenly the new norm, many businesses are facing an economic shock. Whether your organization is a startup or a [...]

Digital marketing is always evolving, but 2020 marks a particularly special year. As we enter a new decade, several new technologies have been planned to make the internet more powerful and [...]

As a business owner, there are several steps that you can use to ramp up your business’ marketing strategies and tactics. The process itself is relatively simple, provided you know what the steps [...]

To create a successful content marketing strategy, you must adhere to several content creation standards to help drive up your views. Ideally, the whole idea of creating content is for it to be [...]

Running any business requires you to be persistent and disciplined. Online business works the same as the offline business. You need to put enough effort into it to work and for you to gain any [...]

When you create a website for your business, you aim to build brand awareness. This can be done by website marketing. Website marketing helps drive traffic to your website by letting people know [...]

Though most people might not admit they are swayed by color, the truth is color is profoundly impactful in the context of marketing. People really do react differently to seeing certain hues in [...]

Marketing has undergone tremendous changes over the decades and at a rapid pace. Some marketers even believe that marketing has transformed over the past two years compared to the previous 50 [...]

Most business owners and managers have heard of retargeting and remarketing in passing, yet few understand why these strategies are so essential to hike brand awareness and sales. Retargeting is [...]

Have you ever wondered how to improve your marketing strategy? You can try niche marketing, which is aimed at concentrating on one demographic in your target audience. This allows you to have a [...]